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Toshiba adds StorE steel and StorE art to its external hard disk drive family

January 30, 2009

Toshiba adds StorE steel and StorE art to its external hard disk drive family

StorE steel and StorE art merge design with high capacity storage technology

Toshiba Europe expands its external hard disk drive family with the addition of two new devices that have a strong focus on design. StorE steel has a minimalist and elegant design that comes in three glossy metallic colors. StorE art brings personalization to the market with a range of different colors and patterns. The new products in the StorE family will be available during the first quarter of 2009 throughout Europe, Middle East and Africa.

As people are increasingly gathering data, photos, videos and music clips, they want to have access to their digital content from the different devices, such as TV sets, laptops, or HiFi systems that they are using. External hard disk drives are an ideal solution to achieving this.

“With our new StorE steel and StorE art, we are again expanding our external hard disk drive family with devices that appeal to our style conscious customers – those who desire high quality, ease of use and a personalized design,” says Marco Perino, General Manager EMEA PC options, Peripherals and Service Division, Toshiba Europe GmbH. “We strongly believe in consumer choice and so offer our StorE steel and StorE art products in a range of sizes and capacities with a selection of designs to choose from.”

These new additions join the existing storage devices in the StorE product range – StorE SecuRed with a fingerprint reader to increase security and the elegant StorE alu. All new products come with a high-speed USB 2.0 interface so they can be used as a multimedia drive, to store all file types, including movies, pictures and music. In addition, Toshiba offers McAfee® Internet Security for added protection.

StorE steel – minimalist design made from glossy steel

It is the minimalist and elegant design that makes the StorE steel unique. The casing is made up of a glossy, scratch and smudge resistant stainless steel design that is available in three different metallic colors: titanium, silver and gold. Customers can choose between a 1.8’’ and a 2.5’’ hard disk. The 1.8’’ version measures 10.3 cm x 6.3 cm x 1.4 cm and offers a storage capacity up to 160 GB. The 2.5’’ hard disk drive can store up to 500 GB of digital content. Measuring 12.7 cm x 7.8 cm x 1.3 cm it is small enough to fit easily into a laptop carry case. Furthermore the drives are very lightweight, despite their steel casing, and weigh only 120g and 190g respectively. Above all there is no need for an external power supply as StorE steel is powered via USB interface.

StorE art – the art of storage

Your storage device can be as personal as your digital content with the new StorE art. The first devices will be available in glossy black. More colorful designs will soon follow.

StorE art ideal for customers looking for a robust, portable solution to back-up or store large quantities of data.

The range comes in three sizes: a 1.8’’, 2.5’’ and 3.5’’ hard disk drive. The 1.8’’ and 2.5’’ hard disks weigh between 106g and 175g, making them ideal solutions for either using at home, in the office or while on the move. Both are powered by USB, making them even more desirable to carry round. Despite the small size of the hard disk drive, which isn’t much larger than a typical smartphone, the 1.8’’and 2.5’’ StorE art offer a storage capacity between 120 GB and 500 GB.

For users with large amounts of multimedia data, the high capacity version of StorE art, with its 3.5’’ hard disk drive, provides between 500 GB to 1000 GB of storage. As a desktop solution, this model required an external power supply.

The disks are immediately available for ordering at Asbis B2B Marketplace or Asbis’s local dealers across Central and Eastern Europe, Middle East and Africa.