ASBIS expands portfolio with distribution deal with ILera for premium Apple accessories

As part of this cooperation, ASBIS will distribute a range of innovative iLera accessories in 31 countries of the CEE, CIS and African markets, including the Czech Republic, Poland, Romania, Slovakia, Ukraine, Kazakhstan, Egypt, Kenya, Morocco, Nigeria and South Africa. Distribution will also cover the countries of the United Arab Emirates.

"We are very pleased to have signed an agreement with iLera, a leader in premium Apple device protection. This cooperation enriches our portfolio with products that meet the growing demand for reliable iPhone screen protection in our markets. We believe that this cooperation will further strengthen our market position and provide customers with unique solutions for protecting their devices," said Vladimir Linkevich, CBDO Consumer Distribution at ASBIS Group.

“The partnership with ASBIS is a strategic step in expanding iLera’s presence in international markets. We are excited to bring our premium Apple device protection solutions to customers in 31 countries and are confident that collaborating with such an experienced distributor as ASBIS will strengthen our brand’s position and make innovative protection technologies even more accessible,” said Valerie Soybelman, the CEO of iLera.

About iLera

^{iLera - where innovation meets premium protection. For years, iLera has been setting the standard in screen protection for Apple devices, delivering cutting-edge solutions for everyday use. Our portfolio includes a full range of protective glass for the latest iPhone 16, iPhone 15, and earlier models, as well as tailored protection for iPad, Apple Watch, MacBook, and camera lenses.
For more information, please visit i-lera.com}