ASBIS and IIYAMA sign distribution agreement for the MENA Region

Under the terms of the agreement, ASBIS will distribute iiyama's comprehensive range of products, including high-performance desktop monitors, gaming displays, advanced touchscreens, and large-format screens. This collaboration is set to boost access to cutting-edge visual technologies across critical sectors such as education, retail, corporate environments, hospitality, and healthcare.

"We are excited to welcome iiyama into our network of world-leading vendors," stated Hesham Tantawi, Vice President of ASBIS Middle East. "This collaboration underscores our commitment to delivering exceptional technology solutions to our partners and clients across the region. iiyama's advances in display technology are well-aligned with our strategic objectives for market growth and digital transformation."

The collaboration will prioritize mutual growth through joint marketing efforts, dedicated channel support, and go-to-market strategies that address the unique needs of the MENA market. This alliance is expected to foster innovation, elevate customer experiences, and enhance the competitive positioning of both ASBIS and iiyama.

About iiyama
^{Founded in Japan, iiyama is a global pioneer in high-performance display technology. Renowned for its innovation, reliability, and ergonomic design, iiyama’s solutions span desktop monitors, gaming displays with ultra-fast refresh rates, touchscreens, and large-format displays for interactive and professional use. Trusted in industries from education and healthcare to digital signage and corporate collaboration, iiyama continues to lead the future of visual communication.}