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These are the cornerstones of the new AMD partner program.
                            ASPIRE             The program is aspirational. Through participation, partners:                                - Earn their status and benefits according to criteria that is transparent
                  - Know their standing and how to ascend and gain increased support
                  - Are recognized and celebrated in many ways
                |              MOTIVATE             The program is motivational. Through participation, partners:                                - Earn benefits tailored to their track and tier that will help them grow and prosper
                  - Gain access to AMD executives and receive recognition for their partnership
                  - Are incentivized and rewarded for their achievements
                |              DESIGN             The program is empowering. Through participation, partners:                                - Are enabled to sell components, and to design, build, and sell solutions based on AMD technology
                  - Receive support for their systems-design process from concept to production
                  - Enjoy a wide range of support
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 Partners receive benefits according to their track and tier. A partner's track, or business model, determines what types of benefits the partner is eligible to receive. As partners ascend to a higher tier, they are eligible to receive richer benefits encompassing a wide range of categories, such as:
      - Financial Benefits  – Rebates, Marketing Acceleration Funds (MAF), DPAs and discretionary funding for technical reviews
      - Access Benefits  – Access to AMD executives via AET Summit and partner meetings
      - Marketing Benefits  – Campaigns, bundles, track/tier logos, and launch participation
      - Referral / Recognition Benefits  – Partner certificates and plaques, advertisements on AMD web properties and joint PR
      - Technical Benefits  – Training, sales tools, drivers/BIOS updates and technical support
      - Material Benefits  – Marketing assets and sample kits 
  
 The New AMD Partner Portal designed to get the max from AMD Partner Progam.
 
      - RESOURCES. Driver downloads, listing of available graphics cards and motherboards by AIB/ODM partner
      - PRODUCT TRAINING. The latest training on new AMD products
      - CONNECT. Blogs, forums and social media
      - PRODUCT REVIEWS AND NEWS. Third-party product/technology reviews and corporate news
      - SALES OPPORTUNITIES. New opportunities to help grow your AMD business – Professional Graphics, tablets, whitebooks, and more
      - PROGRAM INFORMATION. Track/tier logos, sales promotions, tier criteria, benefits, reporting requirements, terms and conditions
      - SALES TOOLS AND MARKETING ASSETS. Product logos, creative assets, and print-on-demand sales tools
      - ‘ASK THE EXPERTS'. Answers to your questions from AMD experts
      - CHANNEL UPDATE NEWSLETTER. Opt in for the Channel Update newsletter via your Profile on the Partner Portal