ASBIS Middle East Overview
ASBIS – Distribution For Your Success
ASBIS Middle East is one of the leading IT distributors in the Middle East region. 2008 was a year of challenges of both company itself and its business, a year to open new horizons, new markets and new products, to overcome world financial crisis effects. Finally due to the consolidation of our forces with our vendors and valued customers, congruence work of our management, professionalism and diligence of all our workers we were not only reserve but to increase economic strength and position at the market. As a result, ASBIS showed 77% increasing of overall revenues together in Middle East and North Africa with simultaneous growing of profitability.
As a year before, AMD remains to be ASBIS main vendor in the sales structure. Thanks to our strong partnership, products quality, customers’ loyalty - factors to allow increasing of our market share. This year sales of AMD products grew on 65% against 2007, and overcame the level 770 thousand units.
In 2008, the portfolio of ASBIS Middle East main vendors also included Toshiba and Dell, which started with us in 2006 and 2007 accordingly and traditional HDD vendor Seagate.
ASBIS successfully continue to develop Toshiba notebook and hard drive business in Libya, Iraq and Yemen and Kingdom of Saudi Arabia. Providing full local service support in Libya, Iraq and Yemen, we give an opportunity to customer to be satisfied with quality product instead of refurbished products from grey market and enjoy our post sale service. Customers’ loyalty remains to be one of the main goals of our business, therefore we individually treat our customers providing profound sales and marketing support. As a result we have the doubling of sales of Toshiba products this year: from 11 to 22 million US dollars.
In 2008, ASBIS Middle East continued to fulfill the commitments towards Dell on the development of the segment of Small & Medium Business in Bahrain, Oman, Qatar, UAE and Yemen. ASBIS showed high level of attitude and ability to enter the market with new products, as well as to support its customers and partners. This was recognized by the vendor and was followed by the agreement to appoint ASBIS Middle East the Dell authorized distributor to the Kingdom of Saudi Arabia, Jordan and rest of Gulf countries. The quantity of Dell customers increasing and it imposes a high responsibility to supply the demand and support clients with a profound knowledge in technical specifications, services. Close collaboration between our sales and marketing teams allows us to provide clients with innovative Dell products, rapid quality service and wide marketing support. ASBIS became a link to unite Dell’s strategic development and science innovations with customers’ needs, expectations and demands. Only for one year we grew our business in five times.
Seagate business shows a stable growth, especially in the market of externals hard drives. Launching new products it can offer our customers a variety a products which satisfy the requirements of technology innovations, high performance and modern design, standards of environmental protection.
ASBIS brands portfolio includes also Sapphire, ECS. This gave our clients frequent attractive bundle offers (CPU + Motherboard or CPU + VGA card + Motherboard).
One of the main achievements in 2008 became the market penetration with ASBIS own brands: Canyon and Prestigio. These stylish, quality products won the audience and continue to race in sales.
Summarizing the word about our sales progress, it should be said, that the outstanding achievement of the year was the big investment for a new large warehouse. In 2009 we will have additional opportunities to grow and to serve the market on the new level.
People and technologies still remain the main force to provide a rapid growth and success of our business.
In its day-to-day work, ASBIS is using cutting-edge technologies. Online ERP system, IT4Profit, allows to see the sales and logistics processes in real-time from all over the world. IT is using tables and graphs to provide information for easy perception. IT4Profit allows to manage sales out and sales out, inter-branch transfers, RMA, assembling and disassembling. The system supports ASBIS's online B2B marketplace and B2C shop, with the ability to provide miscellaneous marketing programs, like special prices, bundles, and many other. More and more clients of ASBIS have chosen in 2008 to shift to the new online B2B marketplace that allows them to act with same capabilities as ASIBS sales manager - see the available merchandise, manage their orders, and even make preliminary orders for the goods to arrive.
In 2008 ASBIS started the implementation of a brand new, best in its class, warehouse management system JD-Edwards. The system is based on Dell server hardware and utilize the latest technologies like network attached storage, wireless and fiber channel networking. The new system will allow ASBIS to manage the warehouse processes with ease. It will reduce time, required to process the incoming and outgoing merchandise. This, as well as many other high-tech implementations of 2008, will help ASBIS to grow even in crisis conditions.
Many professional sales people, product managers and logistics reinforcements enriched and strengthen our family. Together with our vendors we organize constant training and rising of qualification level of our employees.