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ASBIS to Add Western Digital to Storage Portfolio

February 04, 2009

ASBIS to Add Western Digital to Storage Portfolio

Press-Release: ASBIS completes its hard drives portfolio by signing distribution agreement with Western Digital (WD), one of the pioneers and long-time leaders of the storage industry.

Limassol (Cyprus), February 3, 2009 – ASBISc Enterprises PLC, a leading supplier of computer hardware and software to the EMEA emerging markets, completes its hard drives portfolio by signing distribution agreement with Western Digital (WD), one of the pioneers and long-time leaders of the storage industry.

Under the terms of the signed agreement, ASBIS is authorized to sell wide range of WD products including hard drives for desktop, mobile, audio-video and enterprise storage applications across the Europe and CIS via distribution centers and ASBIS offices located in over 26 countries.

“This strategic partnership with ASBIS underscores Western Digital's commitment to the CIS region. We are now in a better position to service this growing market with an established, reputable partner that will offer our customers not only the best products and technology but the best possible end-to-end customer experience”, said Peter Edinger WD’s vice president of EMEA sales.

“We strongly believe that our cooperation with Western Digital will be extremely beneficial for the vendor, for us, and especially for end-users of storage products in Europe and CIS region”, says Laurent Journoud, Executive VP for Sales and Marketing at ASBIS. “We intend to unite our market knowledge and permanently expanding customer base with expertise of the second largest hard drives manufacturer in order to provide our partners with well-balanced product portfolio and full support”

About WD: WD, one of the storage industry's pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company produces reliable, high-performance hard drives that keep users' data accessible and secure from loss. WD applies its storage expertise to consumer products for external, portable and shared storage applications. Visit company's website www.westerndigital.com to access more information.

About ASBIS: ASBISc Enterprises PLC (WSE: ASB) is based in Cyprus and specialises in the distribution of IT products from worldwide leading manufacturers such as Intel, Seagate, Hitachi, Microsoft, Samsung, AMD, Toshiba and DELL. ASBIS has own subsidiaries in 26 countries, more than 1000 employees, 20000 customers, and its revenues reached almost US$ 1.4 billion in 2007. ASBIS also distributes its own brands, Canyon (MP3 players, networking products and other gadgets), and Prestigio (LCD monitors, laptops, external storage, leather USB accessories). For more information, visit the company's website at www.asbis.com.